Details
 

June 2, 2021
1:00-2:30PM

Take the Mayhem Out of Marketing: Bringing Recovery and Success to Occupancy

Embracing New Marketing Strategies in a Post-COVID Environment

WEBINAR

Marketing Webinar Series June 2021

Mayhem is on the scene! Whether independent living, nursing home or assisted living, COVID-19 has had a
profound impact on occupancy rates in each level of care. Featured experts from across the country will speak
to occupancy challenges and opportunities for LeadingAge Ohio members. Research results will be presented
demonstrating COVID-19’s impact on occupancy. Case studies and experts will illustrate innovative solutions and opportunities for occupancy success within the continuum of care. Say goodbye to mayhem and put your
marketing endeavors on the road to recovery and success!

Session 1:
Embracing New Marketing Strategies
in a Post-COVID Environment

Plante Moran Living Forward and Retirement DYNAMICS® surveyed more than 23,000 residents and staff at senior independent living communities across the country, along with prospective future residents to better understand what it was like to live and work in a senior living community during the pandemic and to identify whether prospects felt differently about moving to a senior living community due to the pandemic. The results of the survey demonstrate that residents overwhelmingly felt safe during COVID-19 and confident their communities had taken appropriate precautions to keep them safe. The study also identified opportunities for improvement.

This session will focus on the results of the report as it relates to marketing. It will include a facilitated Leadership Roundtable Discussion about how providers plan to leverage the data to enhance their marketing approach, redefine the value proposition that senior living has to offer, and implement innovative marketing and sales solutions to improve prospect and waitlist engagement and ultimately increase census.

Who will benefit from this webinar:

  • Executive Directors
  • Administrators
  • Business Development Leaders
  • Marketing Directors
  • Clinical Liaisons
  • Case Managers
  • Admissions Coordinators

Date

June 2, 2021

Time:

1:00 p.m. - 2:30 p.m. EST 

Cost

LeadingAge Ohio Member: $75 per site, per session
Non-Member: $150 per site, per session

*Fee includes all webinar materials and continuing education hours.

Presented by:

Moderator: Lynn Daly, Executive Vice President, HJ Sims
Presenter: Dana Wollschlager, Partner & Practice Leader, Plante Moran Living Forward
Panelist: Shona Schmall, Director of Marketing & Sales/Cooperative Development, Ebenezer Management Services
Panelist: Aimee Riemke, Vice President of Marketing, Greencroft Communities
Panelist: Mica Rees, Chief Brand and Growth Officer, Ohio Living

Two Options to Register

NOTE: All participants must first register and pay for the event on the LeadingAge Ohio website (link below).  Once registered, you will receive a confirmation email containing a URL link and register In ADVANCE on the Zoom Webinar platform to receive your UNIQUE event access URL Link and Meeting Access Codes.

Each webinar is a separate virtual event. Registration is required for each.

Online Registration: CLICK HERE to register online.

Register by Mail:

Print the registration form and mail with registration fee to:
LeadingAge Ohio
2233 North Bank Drive
Columbus, OH  43220

Your registration will be complete upon receipt of this form and payment. All registrants will receive an email confirmation. If you do not receive a confirmation, please contact Corey Markham at (614) 545-9015 or cmarkham@leadingageohio.org.

Substitution and Cancellation Policy: Substitutions, in writing, are welcome at no additional cost. Cancellations received by two calendar weeks prior to event date will be fully refunded. Cancellations received between 7 and 13 days prior to the event date will be refunded minus a $40 processing fee. No refunds will be issued 6 or fewer days prior to the event date.

Continuing Education Information

1.5 clock hours will be awarded upon successful completion. Pending BELTSS approval.

Criteria for successful completion: Attendance at entire event and submission of completed evaluation form.

LeadingAge Ohio is an approved provider by the Board of Executives of Long Term Services and Supports. Core of knowledge subject area: Leadership and Management.

As stated in the Ohio Administrative Code 4723-9-05, education that has been approved by a board or an agency that regulates a health care profession in Ohio or another jurisdiction is an acceptable option to meet nursing continuing education requirements.

Additional Information on Sessions 2 - 4

Click the links below for additional information on the sessions in the series.  You must register separately for each session.

June 16: Session 2: Lessons Learned During the COVID-19 Crisis from Senior Living Executives and Sales/Marketing Professionals 

June 23: Session 3: Redefine, Reboot and Refuel Your SNF Census 

June 30: Session 4: The Changing Landscape for Assisted Living in a Post- Pandemic World 

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2021-06-02 13:00:00 2021-06-02 14:30:00 America/Detroit Take the Mayhem Out of Marketing: Bringing Recovery and Success to Occupancy Mayhem is on the scene! Whether independent living, nursing home or assisted living, COVID-19 has had aprofound impact on occupancy rates in each level of care. Featured experts from across the country will speakto occupancy challenges and opportunities for LeadingAge Ohio members. Research results will be presenteddemonstrating COVID-19’s impact on occupancy. Case studies and experts will illustrate innovative solutions and opportunities for occupancy success within the continuum of care. Say goodbye to mayhem and put yourmarketing endeavors on the road to recovery and success! Session 1: Embracing New Marketing Strategiesin a Post-COVID Environment Plante Moran Living Forward and Retirement DYNAMICS® surveyed more than 23,000 residents and staff at senior independent living communities across the country, along with prospective future residents to better understand what it was like to live and work in a senior living community during the pandemic and to identify whether prospects felt differently about moving to a senior living community due to the pandemic. The results of the survey demonstrate that residents overwhelmingly felt safe during COVID-19 and confident their communities had taken appropriate precautions to keep them safe. The study also identified opportunities for improvement.This session will focus on the results of the report as it relates to marketing. It will include a facilitated Leadership Roundtable Discussion about how providers plan to leverage the data to enhance their marketing approach, redefine the value proposition that senior living has to offer, and implement innovative marketing and sales solutions to improve prospect and waitlist engagement and ultimately increase census. Who will benefit from this webinar: Executive Directors Administrators Business Development Leaders Marketing Directors Clinical Liaisons Case Managers Admissions Coordinators Date:  June 2, 2021 Time: 1:00 p.m. - 2:30 p.m. EST  Cost:  LeadingAge Ohio Member: $75 per site, per sessionNon-Member: $150 per site, per session *Fee includes all webinar materials and continuing education hours. Presented by: Moderator: Lynn Daly, Executive Vice President, HJ SimsPresenter: Dana Wollschlager, Partner & Practice Leader, Plante Moran Living ForwardPanelist: Shona Schmall, Director of Marketing & Sales/Cooperative Development, Ebenezer Management ServicesPanelist: Aimee Riemke, Vice President of Marketing, Greencroft CommunitiesPanelist: Mica Rees, Chief Brand and Growth Officer, Ohio Living Two Options to Register NOTE: All participants must first register and pay for the event on the LeadingAge Ohio website (link below).  Once registered, you will receive a confirmation email containing a URL link and register In ADVANCE on the Zoom Webinar platform to receive your UNIQUE event access URL Link and Meeting Access Codes. Each webinar is a separate virtual event. Registration is required for each. Online Registration: CLICK HERE to register online. Register by Mail: Print the registration form and mail with registration fee to:LeadingAge Ohio2233 North Bank DriveColumbus, OH  43220 Your registration will be complete upon receipt of this form and payment. All registrants will receive an email confirmation. If you do not receive a confirmation, please contact Corey Markham at (614) 545-9015 or cmarkham@leadingageohio.org.Substitution and Cancellation Policy: Substitutions, in writing, are welcome at no additional cost. Cancellations received by two calendar weeks prior to event date will be fully refunded. Cancellations received between 7 and 13 days prior to the event date will be refunded minus a $40 processing fee. No refunds will be issued 6 or fewer days prior to the event date. Continuing Education Information 1.5 clock hours will be awarded upon successful completion. Pending BELTSS approval.Criteria for successful completion: Attendance at entire event and submission of completed evaluation form.LeadingAge Ohio is an approved provider by the Board of Executives of Long Term Services and Supports. Core of knowledge subject area: Leadership and Management.As stated in the Ohio Administrative Code 4723-9-05, education that has been approved by a board or an agency that regulates a health care profession in Ohio or another jurisdiction is an acceptable option to meet nursing continuing education requirements. Additional Information on Sessions 2 - 4 Click the links below for additional information on the sessions in the series.  You must register separately for each session. June 16: Session 2: Lessons Learned During the COVID-19 Crisis from Senior Living Executives and Sales/Marketing Professionals  June 23: Session 3: Redefine, Reboot and Refuel Your SNF Census  June 30: Session 4: The Changing Landscape for Assisted Living in a Post- Pandemic World  WEBINAR
Our national partner, LeadingAge, is an association of 6,000 not-for-profit organizations dedicated to expanding the world of possibilities for aging. Together, we advance policies, promote practices and conduct research that support, enable and empower people to live fully as they age.